Pesch
Services
Brand Identity
Art Direction
Website Design
Print Materials
Packaging Design
Digital Assets
Publication Design
Photography
Duration
2023 - Onward
Team
Teresa Mueller
Leon Boehm
Anna Mueller
Jenny Adamczak
pesch is one of Germany's most established destinations for high-end interior design. Based in Cologne and Hamburg, the company has been shaping sophisticated living spaces for more than 120 years through a carefully curated selection of timeless design classics and iconic international brands. Today, pesch is regarded as one of Germany's leading names in the luxury furniture market. Over the decades, pesch has collaborated with influential figures such as Andy Warhol and Pablo Picasso, reinforcing its reputation as both a cultural and design institution.
As the company celebrated its 120th anniversary, it was the ideal moment to evolve the brand.
The new identity was designed to engage a new generation of design-conscious customers while expressing pesch's heritage, craftsmanship and distinctive character through a refined and contemporary brand experience.
Drawing on principles from editorial design and the fashion industry, we developed a brand world that clearly differentiates pesch from its competitors while creating greater emotional depth, personality and storytelling. At the same time, we deliberately reconnected the brand with its own history. pesch’s original logo from the 1920s was reintroduced selectively across special brand touchpoints, including the champagne bottle and shopping bags.
