YTTP
Services
Brand Identity
Art Direction
Website Design
Print Materials
Social Media Assets
Window Design
Video Editing
Duration
2023 - Onward
Team
Teresa Mueller
Leon Boehm
From Yoga to the People to Your Transformation to Power.
What began as Yoga to the People in 2022 has evolved into something much bigger. With new disciplines, new spaces and an expanding international vision, YTTP needed an identity capable of moving with the brand rather than defining it by where it started.
Our rebrand translates YTTPs transformation into a visual system built for constant evolution. Instead of following the familiar codes of contemporary wellness and boutique fitness, we deliberately looked elsewhere to stand out. References to Japanese graphic design inform the identity through modular compositions, framed elements and vertical typography, creating a system that feels structured yet expressive.
We developed a dedicated colour system to make the distinction between the two disciplines Reformer and Strength tangible. Reformer is grounded in grey and brown thus more neutral and precise, reflecting the controlled, focused nature of the practice. Strength moves into a Yves Klein-inspired blue and deep oxblood red, a color concept which is bolder and confident, expressing the physicality and intensity of the discipline. The result is not a fixed identity, but a framework for movement: recognisable enough to create continuity, flexible enough to make transformation visible.
