Brand Strategy Visual Brand Identity Content Creation Web Design Web Development
02
The Challenge
pesch is the go-to address when it comes to exclusive interior design and is rooted in a long history in Cologne, where it has been selling timeless design classics for many generations.
As a market-leading brand for timeless interiors, pesch has already collaborated with world-famous personalities such as Andy Warhol and Pablo Picasso. It was time to give pesch a sophisticated design update in order to tap into new target group segments and make the soul of the company perceptible through a new experience.
In the run of our collaboration, Type Type Hype has always impressed us with new creative possibilities and approaches - with their fresh wind and energy, we were able to set completely new standards with our rebranding and our new website.
Hartmut Roehrig, Managing Director pesch
03The Solution
Through a prior strategic analysis of the market and the target group with the help of avatar hacking, we worked closely with the client on the vision of pesch 3.0. Utilizing design elements from editorial design and the fashion industry, we created a brand that clearly stands out from the competition and creates emotional storytelling and personality by embedding a journal and the history of pesch.
