01
pesch
Brand Strategy
Brand Identity
Content Creation
Packaging & Print Design
Web Design
E-Commerce Development
02
The Challenge
pesch is one of Germany's most established destinations for high-end interior design. Based in Cologne and Hamburg, the company has been shaping sophisticated living spaces for more than 120 years through a carefully curated selection of timeless design classics and iconic international brands. Today, pesch is regarded as one of Germany's leading names in the luxury furniture market.
Over the decades, pesch has collaborated with influential figures such as Andy Warhol and Pablo Picasso, reinforcing its reputation as both a cultural and design institution. As the company celebrated its 120th anniversary, it was the ideal moment to evolve the brand. The new identity was designed to engage a new generation of design-conscious customers while expressing pesch's heritage, craftsmanship and distinctive character through a refined and contemporary brand experience.
In the run of our collaboration, Type Type Hype has always impressed us with new creative possibilities and approaches - with their fresh wind and energy, we were able to set completely new standards with our rebranding and our new website.
Hartmut Roehrig, Managing Director pesch
03The Solution
Through a prior strategic analysis of the market and the target group with the help of avatar hacking, we worked closely with the client on the vision of pesch 3.0. Utilizing design elements from editorial design and the fashion industry, we created a brand that clearly stands out from the competition and creates emotional storytelling and personality by embedding a journal and the history of pesch.
