Von Jungfeld approached us with the challenge of visually repositioning their existing sock label and thus placing it more in the premium segment, where a lot of emphasis is placed on material and fabrication. At the same time, the name of the brand was to be retained.
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The Solution
For von Jungfeld, we found a timeless word mark that reflects the spirit of our time and radiates highest quality. We manifested the visual rebranding results in a digital style guide so that the aesthetic guidelines are clear and easy to retrieve. The hangtag for the socks was implemented on the basis of the new strategy as well.
