Mueller Architecture
Services
Brand Identity
Art Direction
Website Design
Print Materials
Duration
2025 - 2026
Team
Teresa Mueller
Leon Boehm
Jenny Adamczak
For ORVĒA, a beauty clinic based in Berlin-Mitte, we wanted to deeply rethink the visuals you normally associate with beauty treatments. Instead of creating another bright, clinical environment defined by beige colors and simple cleanliness, we developed something completely different.
The brand design takes inspiration from the atmosphere of contemporary retreats: places designed to create distance from the intensity of urban life and allow for a moment of calm, privacy and self-care. Deep green colours and natural materials bring depth and intimacy to the identity, creating an experience that feels closer to hospitality and wellness than to a traditional clinic.
At the same time, ORVĒA is grounded in medical expertise. With skin health, modern anti-aging and longevity at the core of its approach, the identity needed to communicate precision, trust and scientific credibility just as clearly. Clean typography with a little twist, generous compositions and a restrained graphic system provide a deliberate counterbalance to the richer material and colour palette. The result is a contemporary visual language that positions ORVĒA between aesthetic medicine, longevity and modern wellness.
