Pesch
Services
Brand Identity
Creative Direction
Website Design
Print Materials
Packaging Design
Digital Assets
Publication Design
Duration
2023 - Onward
Team
Teresa Mueller
Leon Boehm
Jenny Adamczak
For ORVĒA, we wanted to deeply rethink the visuals you normally associate with a beauty clinic. Instead of creating another bright, clinical environment defined by white surfaces and conventional notions of medical cleanliness, we developed a brand world that feels warmer, more personal and restorative.
The concept takes inspiration from the atmosphere of contemporary retreats: places designed to create distance from the intensity of urban life and allow for a moment of calm, privacy and self-care. Deep green colours, warm neutrals and natural materials bring depth and intimacy to the identity, creating an experience that feels closer to hospitality and wellness than to a traditional clinic.
At the same time, ORVĒA is grounded in medical expertise. With skin health, modern anti-aging and longevity at the core of its approach, the identity needed to communicate precision, trust and scientific credibility just as clearly. Clean typography with a little twist, generous compositions and a restrained graphic system provide a deliberate counterbalance to the richer material and colour palette.
This contrast became central to the identity: warmth without becoming esoteric, clinical precision without feeling sterile. The result is a contemporary visual language that positions ORVĒA between aesthetic medicine, longevity and modern wellness, creating a place that feels less like an appointment and more like time deliberately set aside for yourself.
