Pesch
Services
Brand Identity
Creative Direction
Website Design
Print Materials
Packaging Design
Digital Assets
Publication Design
Duration
2023 - Onward
Team
Teresa Mueller
Leon Boehm
Anna Mueller
Jenny Adamczak
pesch is the go-to address when it comes to exclusive interior design and is rooted in a long history in Cologne, where it has been selling timeless design classics for many generations.
As a market-leading brand for timeless interiors, pesch has already collaborated with world-famous personalities such as Andy Warhol and Pablo Picasso. It was time to give pesch a sophisticated design update in order to tap into new target group segments and make the soul of the company perceptible through a new experience.
Through a prior strategic analysis of the market and the target group with the help of avatar hacking, we worked closely with the client on the vision of pesch 3.0. Utilizing design elements from editorial design and the fashion industry, we created a brand that clearly stands out from the competition and creates emotional storytelling and personality by embedding a journal and historical elements of pesch.
As a market-leading brand for timeless interiors, pesch has already collaborated with world-famous personalities such as Andy Warhol and Pablo Picasso. It was time to give pesch a sophisticated design update in order to tap into new target group segments and make the soul of the company perceptible through a new experience.
Teresa Müller and Leon Böhm have been best friends for many years. With a sharp sense for zeitgeist and aesthetics, they founded their own boutique design agency - since then they have been realising high-end brand experiences together.