YTTP
Services
Brand Identity
Creative Direction
Website Design
Print Materials
Packaging Design
Digital Assets
Publication Design
Duration
2023 - Onward
Team
Teresa Mueller
Leon Boehm
For YTTP (Your Transformation to Power), we developed a comprehensive rebrand and flexible visual identity for the growing boutique fitness brand. With new locations and disciplines including Reformer Pilates and Strength, YTTP needed a brand system designed to evolve while standing apart from conventional wellness and fitness aesthetics.
Inspired by Japanese graphic design, high fashion and editorial design, we created a modular system combining vertical typography, framed compositions and a distinctive colour language. Grey and brown define Reformer, while Yves Klein-inspired blue and deep oxblood red give Strength a bolder identity.
At the same time, we deliberately reconnected the brand with its own history. pesch’s original logo from the 1920s was reintroduced selectively across special brand touchpoints, including the champagne bottle and shopping bags. Rather than treating heritage as something nostalgic, we used it as a subtle counterpoint to the contemporary identity, making almost a century of brand history tangible within the present-day experience.
